I'm always looking through magazines at different expression people make. The March 2013 cover of GQ shows Bruce Willis delivering a look of relaxed confidence with a touch of understated badass while still remaining approachable. If you think about it, these are fairly complex things that most mortals can't pull off by themselves. That's where a good photographer comes in. We use words and phrases that promote different feelings and emotions. We coach you into a pose that makes you look cool, then work the expression in subtle detail until you have it. Gentlemen, what does your head shot say about you?
I've said it before and I'll say it again.. It's the photographer's responsibility to get good, marketable expressions. In this case, photographer, Mario Testino nailed it.
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